Fayedid is the space where I use art and the word to activate conversations around issues that affect us all. It began as a participatory project where slogan tees became a wearable vehicle to play with ideas around contemporary ethics, making meaning, and what we hold dear. Fayedid is underpinned by a ‘heart on sleeve’ approach to a life well lived, both individually and collectively. Love activism, collaboration, connection, humour, integrity and radical kindness are all celebrated as qualities that can help us live an authentic, hand-made life and help us try to keep it real in this often unreal world.
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